5 Innovative Ways To Advertise Your Web Site

Alice At Heart1. Directory Linking

Create a directory of web sites on a specific topic. Give people the option of adding the directory to their web site by linking to it. Put your business advertisement at the top of the director's home page. This technique will get lots of people to link to your web site and give you free advertising.

2. Bonus Advertising

Do you have a product or service that doesn't sell good? Offer it as a free bonus for someone else's product or service. Get free advertising by placing your web site or business ad on the product or in the product package.

3. Autoresponder Trade

Trade autoresponder ads with other businesses. If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.

4. Tip Line

Start a free tip line. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Include your ad for your web site or business at the beginning or end of your message.

5. Content Swap

Exchange content with other web sites and ezines. You could trade articles, top ten lists, etc. Both parties could include a resource box at the end of the content.
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5 Basic To Evaluate An Affiliate Program

Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue.

Here are some of the basic things to watch out for when joining an affiliate program:

No Affiliate Manager Contact Information

If they don't provide you with a way to contact them about their affiliate program then what are you going to do if you have a problem? Who are you going to email or call if your check doesn't arrive?

Commission Is To Low

Do you really want to spend time on an affiliate program that pays a measely 2%? I see these programs all over. They pitch their affiliate program and make it sound like it is a privelidge to join their affiliate program and earn pennies per sale. I usually stay away from programs that offer less than 8% commission. I will go a little lower if the products sell good and there is a good profit.

Unreasonable Cookie Length

Make sure you find this in their terms or information pages. This is the amount of time that the customer that clicks through your link remains yours. The standard cookie length is 30 days. This means that if your visitor clicks your affiliate link then they have 30 days to buy for you to get credit. You really don't want to promote an affiliate program that offers less than a 30 day cookie length.

Merchant Site Has Traffic Leaks

Probably the most common thing I see with affiliate programs. Mostly from newbie merchants that just got their affiliate program started. Most don't realize what they are doing and usually will correct the problem once I explain to them how traffic leaks are hurting their business and their affiliate program. Traffic leaks are links on the affiliate program site that potential customers can click on and go to other sites... sites that the affiliate won't get credit for if the visitor buys something. Leaks can consist of third-party banner ads, Google AdSense ads, popups, popunders, text links, etc...

No Phone Sale Tracking

With the internet market growing so rapidly every year this means more customers are shopping online. Alot of them will call the merchants 800 number to call in their order instead of submitting it online. Where does this leave you? The merchant gets the cash on the sale while you get stiffed. So when evaluating an affiliate program be sure to check to see if the merchant has measures set up to track phone orders for affiliates. It is simple to set up and it puts the affiliates ID number next to the phone number. So when customers call in they are asked for that number so they can manually credit the appropriate affiliate for the sale.
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Tips For Shopping With Coupon Croc

Coupon Croc-Never Pay Full Price Again - One easy place to shop is through internet, in addition to simple and easy to do transactions, you also do not need to use other costs such as transportation.

The question now, how often do you shop online or whether the Internet is one place you do a transaction and send the goods?

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WoMo.in Search Engine

www.WoMo.in is one search engine in the world of the Internet. Although relatively new, but there are many advantages in this search engine. one example at the time we headed to the site, the search engine will display some of the popular keywords at this time.

For friends who want informed and keyword that are popular, there is no harm if we take advantage of this search engine as a reference in making the article and determine the keywords in our articles. In addition, when we type the word to be searched, the search engine will display associated with the word that we type.
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Pay Per Click Search Engines

Title and description

When choosing the title and description for one's advertisement, one should take special care to include factual, attention grabbing information about one's service or product. For example, if one is promoting an online casino directory, then one may consider using a factual title such as "Online Casinos" as opposed to the title "Gambling" which is too broad and general. An example of a factual and attention grabbing description might be "Receive $1000+ in free casino bonuses" as opposed to a plain description such as "Directory of Internet casinos". Which title and description would you be more likely to click on? (A) "Online Casinos: Directory of Internet casinos" or (B) "Online Casinos: Receive $1000+ in free casino bonuses"?


Choose relevant keywords that accurately describe the service or product that you are promoting. Given sufficient time and resources, one can literally produce thousands of related keywords for any subject. However, using a massive list of keywords is not advised because in most cases only a small fraction of these keywords are relevant while the vast majority of the keywords are not, and would merely serve to drain the advertiser's funds. For example, whereas the following keywords may accurately describe an online casino directory; "online casino, online casinos, online casino directory", other keywords such as "gambling, poker chips, Las Vegas" are too general, too vague and in most cases irrelevant to the subject of interest.

Search Results Positions

The first set of positions in search engine results will usually attract the most amount of traffic. Although this is advantageous for person's whose results appear in the first set of search results in google, yahoo, msn and other free search engines, it may not be the case for persons whose search results appear in the top positions of ppc search engine results. Most ppc search engines have affiliate programs which offer webmasters incentives to promote them, and the more people an affiliate webmaster can get to click on the paid listings, the more money he/she earns. While many ppc search engines have anti-fraud systems in place to minimize the risk of an advertiser losing his/her funds as a result of fraudulent clicking, some ppc search engines may not. For this reason, it is not always advisable to bid for the top 3 search result positions of a ppc search engine unless the ppc search engine has a very effective anti-fraud system to protect the advertiser from fraudulent activity.

Investigating the PPC search engine

Before opening an account with any ppc search engine, it is advisable to read as many reviews about the search engine as possible. Most especially, read about the experiences of persons who have used it before. Does it have good customer service? What anti-fraud measures does it utilize? What is it's Alexa.com rank? Who else is advertising on it? Are there any super affiliates advertising on it? How do the bid amounts of the ppc search engine compare to the bid amounts of other ppc search engnes? These will usually give you an idea of whether to use it or not.

Tracking Sales

Depending on the product or service being promoted, there are several ways to track the results of an advertising campaign. If you are the owner of a particular site which has it's own affiliate program, then you may wish to consider setting up a unique affiliate account for every ppc search engine that you decide to use. For example, you may set up an affiliate account for ppc search engine xyz and call the affiliate account xyz. Then you can track the effectiveness of search engine xyz by monitoring the profitability of affiliate account xyz. Some affiliate programs allow advertisers to set up unique advertising campaigns with unique linking codes, landing pages, etc. These are also ideal for tracking the profitability of ppc search engines.

Monitoring Traffic

One means of tracking the traffic received from ppc search engines would be to allocate a unique entry point for each ppc search engine and to monitor the statistics of that entry point. Another means of tracking the traffic received from ppc search engines would be to add the tag ?Name-of-PPC-search-Engine at the end of the url being promoted on the ppc search engine. This would serve to inform the advertiser as to which ppc search engine sent a particular visitor. The best way to monitor the traffic received from a PPC search engine is to add an indepth statistical tracker to a website in order to monitor exactly where the traffic is coming from. It is very important to keep a close eye on where your traffic is coming from because if there is any fraudulent activity going on, you'd want to stop it before your advertising funds expire. For example, if a ppc search engine affiliate has posted a link back to your service/product with misleading words in order to encourage his visitors to click on your listing, then you'd want to know about it before your advertising funds are exhausted due to fraudulent clicking.

Monitor Bids

It is very important to monitor the bids for the keywords chosen on a regular basis. Bid amounts constantly change as advertising accounts drop out and new advertising accounts open, etc. For example, if you are paying $0.26 per click to be in the third position of the search results for a particular keyword, but position number four is only bidding $0.05 per click, then you are wasting $0.20 per click because you would only need to bid $0.06 per click to be in the third position of the search results.
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